For 10 years Roy was a live reporter and presenter for BBC
Television. He was particularly renowned for his ability to think on his feet and handle on-air crises with calmness, warmth and good-humour. For the past 35 years he has consulted with clients and entrusted to MC and facilitate multi-million Euro large-scale international congresses that are often hugely complex as well as politically and culturally sensitive. His unique editorial and technical skillset, and decades of ‘live’ experience allows him to self-produce whilst on-air/on-stage. Most of his past clients book him repeatedly year after year. His many high-level conferences for the International Olympic Committee (IOC), included facilitating the official de-brief for the Beijing Olympic Games (in Beijing) and the London Olympics (in Lausanne).
What do you do
Roy Sheppard is devoted to making his clients look good. He also plays the role of the ‘conscience of the audience’. He achieves this by shining the spotlight on the client and senior executives, not on himself – as so many celebrities do. He may be the public face of a conference – whether on-stage or on-camera, but his true value is often behind the scenes working very closely with the conference client and production company as an on-stage/on-camera producer/presenter. He keeps the content and format focussed on being relevant to the needs of the audience. He clarifies the business/conference objectives and helps craft the most effective messaging. He coaches board-level executives to be more effective communicators and leaders. His decades of experience also allows him to think creatively (but always pragmatically) to offer innovative communication solutions that inform, entertain, engage and educate audiences. All with appropriate humour and energy.
Who do you do it for
Roy works closely with clients and production teams who truly value the professional delivery of events. He is brought in when global corporate, international government and medical association clients and organisers need someone who can advise at board level, and who possesses a deep understanding of the issues, challenges and objectives – then works on-camera or on-stage to deliver those objectives – balancing the client needs with those of the audience – all with light-hearted seriousness.
What is the result
Very happy, engaged and better-informed audiences who usually feel their voices have been heard. While clients appreciate how Roy made their lives so much easier, gave organisers and executives the confidence (and skills) to communicate more effectively. He provides live and virtual events with a professional informality which audiences really like. While executives tend to relax because Roy provides them with a safe pair of hands. Invariably, Roy is immediately re-booked for their next event because he is regarded as a trusted member of their team.